If you ask: “How could it possibly help my company that we are spending money or time or talent in our community?”, I can assure you that you are not alone. Many people think in a small box fashion, not remembering or realizing that small box thinking is contrary to our true human nature and needs, giving in to the fear of not being in control and determining our own destiny, which as we all know, even if only deep down, is impossible.
The truth is, that by helping our community whether it be monetarily or otherwise, we are also investing in our company, and the more we do, the more we will reap in return.
Those who help their community to be healthy and prosperous will be remembered, people do take notice of this, and the healthier and more prosperous your community is the more your company will reap from the benefits.
One example of a good way to help your community is to be pro-education, help educate your community. One of the biggest falsehoods of our society nowadays is that only certain individuals are destined to learn and to be prosperous and be healthy. Have we not learned from history? When we behave by favoring a small group only we create division and hatred, and when we behave without favoritism is when we create inclusion, tolerance, and equalness of all regardless of race, national origin, or religion. There is a reason that our constitution starts with the words “WE THE PEOPLE”, it means that it is meant to be all-inclusive and tolerant of one another.
You might be surprised to find out how many people will be grateful for being treated as equals and how many will remember and prefer to use your company as opposed to the competition that did nothing for the community.
This does not mean that you need to blow your own trumpet. Doing this will actually be detrimental and people will think that you did these things only to promote your company and that you really do not care for the rest of the community.
Form educational and charitable alliances with the public library and other companies and organizations in your area, set up and organize a back to school program that will provide essentials to all in the community.
Remember, your gifts, talents, and capital are not really yours to squander, they are entrusted to you so that you can distribute them, and the more you do this, the more you receive in return.