To many people being genuine and authentic are one and the same thing, however, these are two very different attributes, and both are good to have as a person or as a company.
Being genuine means that what we are viewing as genuine is the “real thing”, there are no false fronts or veneers to hide the true nature of the person or company. When applied to a person it means that the person is sincere, honest, direct, and straight forward. For example, a genuine oak piece of furniture means that all the wood used is oak, and there are no fillers sandwiched between two thin veneers of oak.
Being authentic means that we are who we say we are, and what you see is what you get. An authentic person has one or more of the following qualities: reliable, dependable, faithful, and based on fact. To put it bluntly, there is nothing in that person that is not what the person portrays to be, what that person says is really what that person believes, and when we look at that person we can see that the person’s beliefs and actions are true.
Here are some tips to guide you in your journey:
Never be afraid of saying “I do not know” or “I am not sure”, only a hypocrite or a liar will pretend to know everything.
Be reliable. Whenever you promise to research something do it, and get back to the person that needs the information, even if you were not able to find the information. If your are going to be late to an appointment notify the customer as soon as possible.
In everything you do be honest and truthful.
Be direct and straightforward, do not dance around an issue you are not sure of, that is a dead giveaway that you will do anything in your favor.
If you learn about a problem inform your client as soon as possible. You get more credit for being truthful and admitting to a mistake or a problem than if you try to hide it, rest assured the truth will eventually come out.
Be faithful in all you do and your relationships. People admire faithfulness.