Year-end reports are more than just a summary of your organization's accomplishments in a given year. They serve as a powerful tool for marketing, fundraising, increasing awareness, and leveraging donations. While it's important to capture all the relevant information, annual reports do not have to be lengthy or wordy. In this blog, we will explore the key points to include in your year-end report and how to make it effective and impactful.
1. Cover Page
Start your year-end report with a colorful cover that accurately represents your organization and its brand. Include the time period covered in the report, the name of the author, and the date it was approved by the board of directors. Remember, the report should cover either a calendar year or a fiscal year and provide a comprehensive financial overview of the organization.
While the goal is to create a comprehensive report, it's essential to keep it concise. Aim to keep your year-end report to less than 10 pages. Here is a list of key points to include:
List of Board of Directors: Include the names of the board members for the period covered by the report. Highlight any changes in the board composition during the year, including new officers.
Vision and Mission Statement: Clearly state your organization's vision and mission to provide a guiding framework for your work.
Purpose Statement: Define the purpose of your organization and its activities.
Goals of Organization: Highlight the key goals and objectives of your organization, giving readers a clear understanding of what you aim to achieve.
Number of Volunteers: Break down the number of volunteers by program and include the fair market value of their hours as well.
In-Kind Donations: Provide a full list of in-kind donations received, along with their estimated value. Break down these donations by program.
Program Overview: Provide an overview of each program, including their purpose and overall goals.
Measurable Goals: List 3-5 measurable goals for each program, ensuring consistency from year to year. Whenever possible, include results from the previous year as well.
Program Impact: Highlight the total number of beneficiaries served, the total number of service hours provided, and the total cost of each program. Include the fair market value of each program.
3. Financial Section
The financial section of your year-end report is crucial in showcasing the overall health of your organization and its financial management. Include the following:
Balance Sheet: Provide a balance sheet that outlines your organization's assets, liabilities, and net worth.
Profit and Loss Sheet: Present a profit and loss statement that demonstrates the financial performance of your organization.
4. Design and Layout
To make your year-end report engaging and reader-friendly, use visuals such as program pictures, infographics, and tables. Keep the layout warm, inviting, and easy to read. Once you develop a layout that works well for your organization, maintain consistency by using the same design each year.
5. Optional Audit Report
Some organizations choose to include their audit report in the year-end report to enhance transparency and foster trust. While not necessary, this additional information can help build confidence among stakeholders.
6. Cover Letter
Always include a one-page cover letter with your year-end report. This cover letter should summarize the key takeaways from the report and entice readers to delve deeper.
By following this format, you can effectively communicate vital information, foster trust through transparency, and increase your organization's revenue streams. Remember to review and update your report regularly to stay relevant and showcase your organization's continuous growth and impact.
Are you preparing to write your organization's annual report? Feel free to reach out to us if you need any assistance. We are here to support you in creating an impactful and compelling report.