Tips to be Authentic as a Professional

A professional is a person who derives their main income from a determined profession. Does that mean that only those with a college degree are professionals? Not at all, anyone that is trained and qualified for a profession, be it an electrician, a carpenter, a doctor, or an engineer is a professional.

With that definition of a professional in mind it is easy to see that just about all people that work, regardless of the nature of the job, are a professional, and as such we have to project positivity and authenticity. Many people may disagree with me. However, let me point out that the most important job in a company is not that of the CEO, that distinction belongs to the person that projects the image of the company from the very first moment. Think about it, the first and most important impression a customer has is that of our offices. Are they clean? Do they have that professional feeling coming in out of the street? I have been a CEO, and it was very obvious to me that the most important person in that company was not me. I was easily replaceable, but the lady that took care of our facilities and made sure that visitors felt welcome was in fact the most important person, and it soon was apparent to all that she was authentic, she performed as she felt, and the inverse is also true, she felt as she performed! And this is not the only example of this, in the 1960’s a Janitor from NASA had an insight into how important each job is, NASA Janitor blog

The Ideal Customer Experience is one of our past blogs that can give you more insight.

Here are some additional tips to help you be authentic:

  • Always do your best, as if the current task at hand is the most important thing in the world, it might be!

  • When you present facts do not be overbearing, be factual.

  • Never “invent” and answer to a question. If you do not know the answer, admit it and offer to find out.

  • When an answer is promised, provide a time to get back to the customer, and then do it.

  • Treat everyone as if they are the most important person in the world, at that very moment, and to you, they really are the most important person in the world.

  • When helping someone never be condescending, after all, you also learned from someone else!

  • Simon Sinek has a book that illustrates what it takes to be a great leader that illustrates leadership concepts to be authentic.


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As working adults we really lead two very different lives, our personal life and our professional life. Unfortunately, these lives are very different and pull us in two different directions, and being